
WOOH Grand Asia
Zhuhai, China
PROJECT TYPE
Restaurant
LOCATION
Zhuhai, China
SCOPE OF WORK
Interior Design
Construction Coordination
Custom Furniture
Brand Identity Coordination
YEAR
2024
WOOH Grand Asia translates the street character of Asian dining into a compact, distinctive venue. The frontage provides both brand recognition and contact with the street: red illuminated lettering, a glazed entrance and planting make the small restaurant visible and approachable.
Tile and timber seating establish a direct backdrop to dining, connecting familiar materials with the stronger expression of the storefront. Circular pendant shades and hanging greenery moderate the scale, while glazing keeps the street within view of the tables.
Maps, lettering and menus extend across the surfaces customers encounter. The brand participates in ordering, seating and conversation rather than remaining a separate image. Related details give the venue coherence, supporting an informal dining experience within a limited area.
和记亚洲大饭店将亚洲餐饮的街头性转化为紧凑而鲜明的店铺表达。门面承担品牌辨识与街道交流的双重作用,红色发光字、通透入口和植栽使小尺度店铺保持可见,也保持可接近。
室内以瓷砖和木制桌椅建立直接的用餐背景,将材料的日常感与门头的鲜明形象连接起来。圆形吊灯和悬挂绿植调节空间尺度,玻璃界面则让街道持续进入座位区的视野。
地图、文字与菜单贯穿顾客接触的界面,品牌不只被观看,也参与点餐、入座与交流。设计以相互关联的细节形成整体性,让有限面积承载清晰而不拘束的餐饮体验。










